Creating Gravity

How do you create gravity without someone even realising? How do you create that attraction where it's not obvious that you're even creating it? Like, it's not obvious that you're talking about this thing or sharing this idea or telling this story simply to get your agenda across or manipulate the reader. To plant the seed in their mind, their Subconscious Mind, without them even realising it.

The conscious mind is put off by vagueness & engaged with logical and direct language. The Subconscious is based on feeling & emotion & identity, & suggestion.

So what would it be that plants that seed within their mind, that guides them without your hand of guidance being noticed?

It can't just be like "hey I'm a coach and here's my story about my transformation of coaching so you think coaching is wonderful too."

Certainly emotion is a massive driver, so it's not just the outcome or the logical progression, but the visceral experience, the feelings, the emotions, the positive & the negative. That's where they really relate.

Well what attracts people, to people?
Who they are.
What attracts people to coaching?
The type of person. Who they are, what they've achieved, wanting to be like them, achieve what they've achieved. The Experience the coach gives them - the experience of support, and genuine curiosity, and genuine desire to see them succeed. Someone who is never pushy, but is simply 'there when ready to commit'. Someone who can accurately understand and articulate what they are currently Experiencing in their emotions & feelings (barely their results) and can understand & articulate the feelings & emotions they wish to experience - the self image they wish to have, the feelings & emotions they wish to experience.

So it's less 'hey I have this thing to offer you' it's more a 'hey if this is what you're experiencing, or if this is what you want to experience, I'm here if you need and here when you're ready to commit'

So how do you create that gravity without someone even realising?

You talk about the experience - the experience of what it was like before and after a coaching conversation, the experience of what you went through, the experience others have experienced through your coaching, the experience of working with a coach for a long period of time, the experience of life on the other side, the experience that holds people back, the experience that holds people back from committing to coaching, the experience of people who have overcome this experience,

Every success, in any endeavour, in any interaction, of any person or business, could simply come down to the experience given to the 'customer'

The surveyor with the best reputation is sought after because they 'get the job done' but they get job the done with the least amount of hassle & guidance and the most autonomy, and therefore gives the client the experience of security, peace of mind, & confidence.
The restaurant with the best reputation doesn't just have 'good food' or 'good wait staff' but they give clients the best experience in terms of the atmosphere, the way they're treated by the staff, the way they are served, the ease of the menu, the reliability of getting great food, the speedy service, the relaxed nature of the entire environment, free of rush or force.
The coach with the best reputation gives clients the best experience in terms of the feeling they generate without the client - the experience of being understood, the experience of confidence & faith in themselves & their dreams, the experience of certainty, the experience of clarity, the experience of effortlessness & relaxed confidence, the experience of being heard, & supported, & loved. The experience that almost no one gives them, which is the feeling of 'hey, actually, I can do this, and I will do this, and I will be who I want to be and achieve what I want to achieve, and it won't be as stressful as I thought'. The Experience of convenience & security by being there when needed.

Amazon gives customers the experience of choice, of reliability, of convenience, of speed.

You talk to their subconscious - their identity - what their actions, buying decisions, say about their identity as a person.
"This is not for losers" "I don't want to be a loser, so I must buy"